If you have a website, it likely contains some form of user-submitted data.

Whether it’s a contact page, an e-commerce checkout page, or a survey, your website forms are essential for engaging with customers and collecting vital information about your audience.

But how do you ensure that the forms on your website are as effective as possible?

There are three key ways which are:

  • Designing for mobile first
  • Keeping the form simple
  • Using validation for field formats

Great website forms are in their essence, simple to fill out and ask for personal data equal to the value of what is being offered.

Let’s take a deeper look at the steps necessary to create great website forms.

Design for Mobile First

With more people than ever accessing the Internet through their mobile phones, it’s important to make sure that all of your web forms are designed with mobile users in mind.

Mobile users often have less patience than desktop users and need to be able to complete the form quickly and efficiently if they’re going to stick around long enough to submit it.

If your form overflows below the bottom of their screen, unless what is offered is of immense value, a lot of users will unfortunately abandon the activity and will not fill in the form.

As a general rule, for every extra form field you add, you are risking a 5% decrease in submittions. For this reason, make sure you are only collecting data that is absolutely vital (i.e., email address and first name).

Keep It Simple

When designing website forms, keep in mind that less is often more.

Too many questions can overwhelm users and make them less likely to finish filling out the form.

Try to ask only the most essential questions so that visitors don’t get bogged down in unnecessary details.

Additionally, use simple language when crafting form fields; this will help make sure there’s no confusion about what each field is asking for.

Use Validation

Validation is an important step when creating any type of web form because it ensures that all submitted data is accurate and properly formatted before being sent off into the ether.

Validation is essentially ensuring that the format of each field and data submitted, both match.

For example to validate an email field, there needs to be a “2” symbol with a valid domain (i.e., gmail.com).

For a number field, the input needs to of course be a number.

Luckily, most form platforms and software automatically validate each field, however, it is up to you to ensure you are using the right field format.

Validation should also be used on both client-side (front-end) and server-side (back-end) forms; this will increase accuracy even further by catching any potential errors right away before they become too big of an issue.


Great website forms can provide invaluable insight into your customer base while simultaneously optimising user engagement with your business’s digital presence.

By following these steps—designing for mobile first, keeping it simple, and using validation—you can create effective web forms that will help you get the most out of user interaction with your website or app.

With great design comes great reward! So get started today and start building better web forms.