How To Effectively Manage Consumer Relationships

Learn how to create and and sustain positive and profitable relationships with your customer base.

What is Lead Nurturing?

Lead nurturing is the process of developing relationships with potential customers, even if they’re not ready to buy right away. In this blog post, we’ll…

Email Marketing Mistakes: The Key Ones To Avoid

As email marketing is such an important part of any successful business strategy, it is crucial that you know what these mistakes are so that you can avoid…

What’s Good Customer Service? Key Principles To Know

Discover the essential principles of good customer service in our latest article.

Onboarding Customers Process: Key Steps & Examples To Know

An effective customer onboarding sequence needs to be tailored to your specific business needs in order to ensure that you're setting yourself up for success.…

Best Practices For Employee Onboarding

When done right, an onboarding process sets the tone for how the employee will experience their time at your organisation and is key to employee retention.…

The Benefits of Developing Personas

In this blog post we'll explore why personas are so important and how you can create effective personas for your business.

How to Use Personalisation in Marketing

You’ve probably noticed that personalisation is becoming increasingly important. In this blog post, we’ll explore why personalisation is essential for modern…