About
A lean team, deliberately
CogniOps is a lean RevOps practice in Sydney. That’s not a stage we’re passing through on the way to becoming an agency, it’s the shape we’ve chosen, and it’s why the person who scopes your work is the person who does it.
Why small
What you get from a firm this size
One point of contact, on every engagement, across the entire engagement
Most consultancies solve growth by hiring juniors and putting a senior name on the proposal. It works commercially. It’s just not what you’re buying when you buy judgement.
- No handoff. The person who runs your Leak Check writes your report and does the work. Nothing gets lost in translation between the person who understood your business and the person who built the thing.
- No juniors learning on your portal. There aren’t any. Every hour on your engagement is senior.
- We turn work down. Our lean team can’t take everything, which means we decline work that isn’t a fit rather than staffing it with whoever is free. You’ll hear no from us more often than you’d expect.
- You’ll know if we’re busy. We’ll tell you when we can start rather than starting and going quiet. Capacity is the honest constraint of a firm this size and we’d rather name it.
If you need scale more than you need judgement, a larger partner is the right call and we’ll say so.
How we got here
Four and a half years, and one thing that changed
We started out doing what most HubSpot partners do: implementations, integrations, automation builds. Around 50 portals in, a pattern got hard to ignore. The same problems kept appearing in portals that had been set up perfectly well, including ones we’d built ourselves. Nothing had broken. The business had changed and the portal hadn’t.
The second thing we noticed was about numbers. Everyone in this market quotes a figure for what poor CRM data costs you, and almost nobody can tell you where their figure came from. Usually it’s an industry percentage applied to your revenue, a number that would be identical for you and your competitor and tells you nothing about either.
So we rebuilt what we sell around the thing we thought was missing: findings directly from your own data, published with the range we’d defend, and an honest answer when the answer is that nothing much is wrong. The method page sets out exactly how that works.
Credentials, briefly
The bits that matter
- HubSpot Solutions Partner. Diamond Tiered and part of the APAC Partner Advisory Council.
- 50+ HubSpot portals worked in across logistics, financial services, telecommunications, hospitality, construction, recruitment and non-profit.
- 50+ named client testimonials, most of whom you can find on LinkedIn. They’re here.
- Based in Sydney, working with clients across APAC and the world.
“CogniOps found an answer or solution to almost every challenge we threw at them. They worked with a large group of stakeholders who didn’t always have a clear vision from kick off, and did so with utmost patience and curiosity.”Allison VarnesHead of Development · Hometime · Hospitality
The best way to judge us is to watch us work
Twenty minutes, free, read-only. One real number from your own portal, with the method and the range behind it. You’ll learn more about how we think from that than from this page.