When it comes to creating an effective landing page, there are a few elements that will largely determine how successful they are.

Your landing pages are likely the first interaction that potential customers have with your brand, and it needs to make a strong impression if you want them to stick around and take action.

But how can you create landing pages that convert?

  • Make them easy to navigate
  • Create a strong design
  • Optimise your page for mobile
  • Focus on SEO optimisation

Let’s dive a bit deeper into how you can get more conversions from your landing pages.

Make It Easy To Navigate

Your landing page should be straightforward and easy to navigate; otherwise, customers will get frustrated and leave.

Make sure that your landing page has a clear heading, offer and way for them to take action.

Additionally, ensure you don’t have a navigation bar, search bar or any other links that could distract your visitors from the sole objective.

You should also include clear calls-to-action (CTAs) on each page so visitors know exactly what you want them to do next.

These could come in the form of a button, form or embedded widget (i.e., Calendar booking).

Create A Strong Design

The design of your landing page is just as important as its content. Your design should be visually appealing and easy on the eyes while still conveying your message in a clear way.

Use colors and images that reflect the tone of your brand and make sure everything is properly spaced out so it’s easy to read.

Additionally, use consistent fonts throughout the page and keep text concise; no one wants to read long paragraphs of text on a web page!

Optimise Your Page For Mobile

In today’s day and age, the majority of users are browsing the internet on their phones.

For this reason, you need to design your landing pages with the mobile user at the front of mind.

Ensure that text is not cut off, the page is responsive and the form doesn’t render across multiple screens.

This was the user will only require a few scrolls to get to the call to action after reading and understanding the offer.

Focus On SEO Optimisation

Search engine optimisation (SEO) is essential if you want people to find your landing page organically through Google or other search engines.

A good SEO strategy will ensure that your landing page appears at the top of search engine results pages when people type in certain keywords related to your business or product/service.

Make sure all of the content on your landing page includes relevant keywords that people might use when searching for something related to what you offer.

To take your SEO to the next level, be sure to link your landing page URL (or subdomain) across relevant blogs and other pages of your main website.


Creating effective landing pages doesn’t have to be hard—it just takes time and effort!

By following these tips, you can create landing pages that will engage visitors, keep them coming back, and increase conversions on your website.

Keep in mind that SEO optimisation is key here; without it, even the best designed landing page won’t stand out among others in search engine results pages!

Don’t forget about making sure everything looks great and is easy to naviagate as well; user experience and visuals both play an important role in engaging potential customers online!

With these tips in mind, you’ll be well on your way towards designing successful landing pages for maximum conversions.