A sales funnel is a logical progression of steps that you can use to move potential customers from an initial contact to a sale.

It’s designed to help you identify and target the best leads, build trust with those leads, and ultimately increase your sales.

But how do you create an effective sales funnel?

  1. Define your target audience
  2. Create quality content
  3. Establish trust with your audience

Sales funnels can be an incredibly effective strategy for increase website conversions rates to turn prospects into customers.

Let’s further explore these best practices for creating a successful sales funnel.

Define Your Target Audience

The first step in creating an effective sales funnel is defining who your target audience is. This includes identifying their needs, wants, pain points, and interests so that you can tailor your marketing messages accordingly.

Knowing your target audience will also help you decide which channels to advertise on and which type of content will be most effective in reaching them.

You should also consider segmenting your audience into different groups based on demographic data such as age, gender, location, digital behaviours and their lifecycle stage etc., so that you can personalise your marketing message even further.

Create Quality Content

Creating quality content is essential if you want to attract potential customers and move them through the sales funnel. High-quality content should provide value to the reader while giving them information about your product or service.

Writing blog posts related to industry trends or topics relevant to your target audience is one way to create this type of content. Additionally, creating videos or infographics can also be helpful in providing useful information while engaging potential customers with interesting visuals or audio clips.

The idea behind creating good content is to ensure your brand, website or digital channel becomes “sticky” meaning it becomes a resource your ideal customer continues to come back to for information and learning related to your expertise.

The overall goal is to drive conversions in the form of opt-ins (i.e., your newsletter, a resource of value or a sales enquiry).

Once the conversion is achieved, then it’s time to establish trust with your audience.

Establish Trust With Your Audience

Once you’ve identified and targeted potential customers with quality content, and achieved the opt-in, it’s important that you build trust with those prospects and customers by providing them with additional resources such as case studies or customer testimonials.

This will give them more confidence in making a purchase decision since they have seen examples of people who have already made the same decision successfully.

Additionally, providing free trials, demos of products or free discovery calls can also be helpful in building trust since it gives the customer a chance to try out the product or learn more about your service before committing to buying it outright.

You can prepare your audience towards taking this next step by utlising email marketing and paid advertising retargeting to serve highly personalised content to each contact.

This personalisation will be driven by a combination of their CRM data points (i.e., job title and industry) and behaviours across your digital channels (i.e., which blog categories, services and pages they have visited across your website).


Sales funnels are an invaluable tool for any business looking to increase their conversions and make more money from their online presence.

By defining your target audience, creating quality content that resonates with them, and establishing trust with potential customers through additional resources like case studies and customer testimonials – businesses can ensure that their sales funnels are optimised for maximum success!

If done correctly, businesses can then enjoy significant increases in conversions and ROI from their marketing efforts!